Discussion: Elements of a Successful WooCommerce Website

This summer, I sat down with some other WordPress experts to discuss the components of a successful WooCommerce website on the WP-Tonic podcast.

The other panel members were Morten Rand-Hendriksen of Lynda.com, Scott Buscemi of Luminary Web Strategies, Sallie Goetch of WP Fangirl, and Jonathan Denwood of WP-Tonic.

One of the recurring themes was that you have to drive traffic to your site, and you must have a marketing plan, especially for a brand new site.

So often, there is a “build it and they will come” mentality when it comes to marketing a website, and the same is true for e-commerce websites.

One that stuck with me is that as complex as the technical aspects of e-commerce are, we often neglect to know what the story of our product is, or who it’s for. Determining whether we have an audience or market for our products should be step one, before we sink tons of money into a website.

The main discussion about planning a successful WooCommerce site begins at about the 27:30 mark in the podcast.

If you want to hear more of the WP-Tonic podcast, feel free to subscribe on iTunes or your preferred podcast service. I am the regular co-host, along with Jonathan Denwood, and we are publishing podcast episodes twice a week. If you have a business website running on WordPress, or if you run a WordPress business, we do one spotlight guest interview and one round table show each, every week. New podcast episodes are published on Wednesday and Saturday each week.