This summer, I sat down with some other WordPress experts to discuss the components of a successful WooCommerce website on the WP-Tonic podcast.
One of the recurring themes was that you have to drive traffic to your site, and you must have a marketing plan, especially for a brand new site.
So often, there is a “build it and they will come” mentality when it comes to marketing a website, and the same is true for e-commerce websites.
One that stuck with me is that as complex as the technical aspects of e-commerce are, we often neglect to know what the story of our product is, or who it’s for. Determining whether we have an audience or market for our products should be step one, before we sink tons of money into a website.
The main discussion about planning a successful WooCommerce site begins at about the 27:30 mark in the podcast.