Web projects are most successful when there is clear and open communication between consultant and client.
When there is trust between two parties, communication is more honest. So, before I even agree to take a project, this ability to communicate — this connection — is something I’m looking for.
Here’s some of the things I’m asking myself when evaluating a prospective client:
Will I get along with you? Is your project a good fit for my expertise? Is there someone better suited for this project? Can I deliver multiple times the value you are investing?
The Importance of Communication
Those initial conversations before a project are so important — for the developer and the client.
Pre-project conversations inform both parties whether they have compatibility. It lets each party get a feel for what it might be like to work together.
Communication precedes trust. And when we’re working together to build the cornerstone of your marketing efforts, trust is required to build the best project possible.
Common Obstacles To Communication
Many small businesses aren’t aware of to go about hiring a web designer, though.
Because it is something not everyone does on a regular basis, they may go through a marketplace (like Thumbtack or eLance) in order to find a web design provider.
These marketplaces exist by tightly controlling and then monetizing the flow of communication between service providers and people looking to hire them.
The result is that price becomes the main decision factor. This often leads to unsatisfactory results.
And sure, building a website is something that many developers can do. Some for a little, some for a lot.
But saving a few dollars on price is irrelevant if you don’t get the results you’re after.
The communication throughout the project isn’t meant to be one-sided. Your web designer should be asking you more questions than you’re asking them.
The reason they need to ask questions? To diagnose where your business is at. To listen to where it is you want to go. To dig deeper into why your project is so important, and to keep digging some more.
You see, that communication in the beginning is what will enable your project to be successful.
Connecting Has A Purpose
The best web designers — the ones who get results for their clients — make it a point to learn as much as they can about a project before planning the details.
Professional web designers gather information on a business. hey do reconnaissance on the market, the competition, the technical constraints, the previous marketing efforts — before presenting a solution and strategy.
They take time to get acquainted with your project, in order to get an accurate view. They have a discovery process. They communicate early and often, and expect clients to do the same.
We must both work together to make your marketing efforts successful. We’re on the same team, or we can’t do good work together.
Go Far Together
Your website is a constantly evolving organism. It’s never fully done, because your efforts at lead generation are never fully done.
Your website is the cornerstone of your marketing, and the public face of your company. Having a professional web developer as a perennial ally is a powerful asset to your business.
The digital space changes very quickly. A valuable web consultant can make recommendations that will help you increase conversions on your website, increase awareness of your brand, and help you make more money.
Let someone help you. Don’t try to do it all yourself. Establish those working relationships. Take the time to make those human connections.