One of the biggest opportunities I see for service-based businesses is consistency in marketing their business.
Raising awareness of your services so qualified customers can find you is something every business can do year-round.
But consider what actually happens in many small and mid-sized businesses. When business is booming, most of the company’s resources go into getting the existing work done. Only when business gets slow again do most businesses re-evaluate their marketing efforts.
But when you’re busy, that’s exactly the time you need to step on the gas.