All our lives we’ve been told to improve the areas where we’re weakest.
If you’re unskilled at something, the common wisdom is to work on skill that really hard so you can eventually be a well-rounded individual. A human Swiss army knife, if you will.
A lot of that same mentality carries over into running a business.
And what happens is you have business owners trying to do all these things that they’re not really good at, because that’s what they think they should be doing.
Instead of knowing what we’re best at, and focusing on those strengths, we try to do it all. That leaves us being inefficient at everything.